dothegreenthing: Ask by Abbott Miller 10/29 Bold, modernist...

March 10, 2014


Ask by Abbott Miller 10/29

Bold, modernist simplicity cuts through the taboo of ordering tap water in this poster from New York Pentagram partner Abbott Miller.

“I was attracted to making a poster for “Ask for tap” due to its incantatory quality, like a steady drop of water filling a glass,” says Abbott. “It reminded me of simply phrased and economically visualized posters for government campaigns from the early twentieth-century. I like the idea of creating an utterly simple icon that could function as a mnemonic device.”


No matter how many rock layers the water has filtered through, or which artesian well in Fiji it was sourced from, bottled water is just a bottled piece of hype. It’s no purer and no cleaner than tap water. It takes ridiculous amounts of energy to process, bottle and transport. Its bottles take almost the same amount of energy again to manufacture. And at 1,000 times the price of tap water, it’s a shocking waste of money. Don’t just ask for tap, beg for it.


Don’t bottle it; hold your head high and ask for tap. And if a UK establishment is selling alcohol, you have the legal right to request tap water for free. 

Buy the print

We’re selling this poster printed on FSC paper with sustainable ink for £12 plus VAT, postage and packing with all proceeds going back to the Do The Green Thing charity. You can buy it here.

Join the world’s biggest celebration of our brilliant planet and sign up for Earth Hour on 29 March at 8.30 pm.

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