Unfortunately, since Selinas talk went live, its become clear that the problem of global food waste is a lot worse than even she thought.
Just this month the UK-based Institution of Mechanical Engineers (IMechE)publisheda study that revealed that as The Guardian reports up to half of the food that is bought in Europe and the US is thrown away by consumers, and almost as much as half of the food produced in the world (2 billion tons worth) winds up in the trash instead of in peoples mouths.
And just yesterday, the UN launched a new campaign to fight global food waste: the Think.Eat.Save campaign. The new initiative seeks to educate consumers and retailers on the issue of global food waste, and provide strategies, ideas, and resources to ameliorate this worldwide endemic.
In her talk, Selina explains the problem, and her hopes for awareness and future solutions:
I was born in Moscow, Russia. When I came to the West some 19 years ago, I was shocked to see the amount of food [available] I mean, I was born in Communist Russia we didnt have that much food And I was also shocked to see the amount of food waste. People wasted food everywhere, without giving it any second thought.
We do it all the time: We buy more food than we actually need; we stack it into the back of our fridges, and then we let it dieslowly. And lets say that after a week or two, when our carrots get all wrinkled and sad, we just take them out and throw them all away, because, you know, you can always buy some more.
Does it matter?It actually does.
Good edible food your money, your time, farmers work, carbon emissions, all of that [we throw it directly away to feed our garbage can.]
Ladies and gentlemen, we have to be smarter than that. We have to wake up
In just some 20 years, we are going to need two planets to sustain the demand for our consumption: The population is growing and the resources are already lacking We are running out of time.
Its all too easy, Selina says, for people to become consumer zombies never thinking about the choices they make at the grocery store, the office cafe, or the local farmers market. Whether its buying a super-sized sandwich you probably wont eat, an extra pint of milk just because its on sale, or ignoring perfectly fine leftovers in favor of shopping for more food, so many shoppers in the western world make choices that lead to food waste every day. She wants that to change.
She suggests that people use their leftovers, share food with neighbors, be wise about our portion choices at restaurants, even start consumer movements to change how food is sold and bought in consumer markets, and how food waste is perceived in society.
The power of ordinary people like you and I, she ends her talk, is extraordinary This food .. is not only food. This is your power. This is your personal power to change the future. Dont waste that power. Stop wasting food.
Photos: Left, by Flickr user szczel; Right, Selina Juul at TEDxCopenhagen
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