Shell Live Wire- 29 March 2010
Edwin Broni-Mensah (www.GiveMeTap.co.uk) was awarded £1,000 for his business in a special Shell LiveWIRE elevator pitch competition that took place at the NACUE 'Business Not As Usual' conference at UCL London on 27th-28th March.
23 young student entrepreneurs pitched their ideas to Shell LiveWIRE's Stuart Anderson and Paul Lancaster on Saturday 27th, who then had the difficult task of shortlisting 3 to come back and pitch again to the entire audience of conference delegates the next day.
Despite some excellent pitches from all 3 finalists, it was a landslide victory for Edwin, whose GiveMeTap business enables users of a specially-branded GiveMeTap bottle (costing £7) to get free tap water refills from a network of cafes and restaurant owners in the Manchester area (with London soon to follow).